Wisconsin Rapids built its identity on industry that showed up and stayed. Mill owners who raised families here. Who built CERA Park. Who built this city alongside the people who lived in it.

That era is over. But the lesson isn't.

We've seen what happens when an entire community bets everything on a single outside industry — one that can pack up and leave without looking back. Wisconsin Rapids will not make that mistake again.

The Wisconsin Rapids Community Benefit Agreement is not a protest. It's not anti-business. It's an invitation: if you want our river, our power, and this land — sit down with us. Build something together. Make the same commitment the old mill owners made.

Work with this community. Not around it.

This shirt is how you say you stand with that. WR4VR — Wisconsin Rapids Forever.

• Unisex fit, available in multiple sizes

• Heather grey with bold WR4VR print

• $30 — local pickup or shipped to you

Hey there—welcome in!

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